OpenTable is one of the most successful internet-based restaurant reservation mediums in the world. It’s a place where diners can look and make reservations of leading restaurants through a computer, laptop, smartphone, or tablet. Eateries who refuse offering seats to OpenTable usually find themselves not getting enough publicity.
So what are the economics involved in having your restaurant listed on OpenTable? One of them involves your restaurant paying all the required fees for public exposure. Not only that, but you’ll get the benefits of acquiring rewards for being loyal to OpenTable. You can also get invited to special events specifically held for top customers at resturants, and you may be able to meet the chef de cuisine or the pastry chef, or they may make the sous chef available for comments and questions for top-tier diners.
Here are some of the many ways OpenTable can help your restaurant:
- Reach out to more diners
OpenTable has an increasing number of members over the years. This means, you have a good chance of seating more customers, boost sales, take in more reservations, and convert casual visitors into regulars. It’s also an approach of gaining more advantage over competitors who aren’t members of OpenTable.
- Book reservations instantly
OpenTable deploys a user-friendly restaurant reservation platform that helps you minimize under-booking and over-booking. Currently, OpenTable’s no-show rate is a few percentages below the industry standard.
- Online menu posting
This is an option you have when you’re a member of OpenTable. Your restaurant menu is published with your listing (along with diner ratings and review) in such a manner to showcase the tasty dishes you have in store for potential customers.
- Generate more feedback
Through OpenTable, you can create and keep track of restaurant reviews that you may not receive. Only verified diners who have honored their reservations on OpenTable can post reviews and ratings of your restaurant.
- Tap into the mobile market
OpenTable is very much integrated with numerous online and mobile platforms. As a matter of fact, it collaborates with varying distribution partners including Yahoo, Facebook, Twitter, and Google. It can also help mobilize your restaurant website for free. This allows you to upgrade your restaurant site to attractive potential customers who own a smartphone or tablet.
OpenTable has done a good job in convincing eateries to pay the necessary fees and with good reason: they take customer relationships out of the hands of restaurants into their own hands. While this may be a good thing in attracting online diners, some eateries feel they’re better off being in charge of their own customer relationships. But with more people having access to the online world, it makes perfect sense to take your restaurant to the next level with OpenTable.
This is one of my favorite new software pieces for managing diners for establishments and for people that dine out frequently. It’s a great program. I talked to the people at culinary dreaming, a top website for people looking to break into the culinary industry, and they said that they are starting to see schools train on how to interface better with apps and mobile programs to get feedback for chefs directly from patrons.