Focused on what will improve your business
Custom software is focused on a specific task. Instead of trying to be a website that caters to 1000’s of sellers, it can have a laser focus on the task you need done. It doesn’t need to waste time on things like account creation and management, a flashy user interface, data separation between accounts, and a host of other issues. The work done will be on the task at hand, not on a system that must cater to all sellers. The work needed to accommodate 1000’s of sellers is eliminated. These concerns do not exist. If you don’t like how something is handled, it can be changed. It can be made to work the way you work. In this way, it is easier to develop and thus costs less, and it has flexibility to do the thing you need in exactly the way you want it done.